By Florence Mafomemeh
The NFL announced last week that Apple Music will replace previous sponsor Pepsi as the halftime show’s sponsor of Super Bowl 57 which is scheduled at State Farm Stadium in Glendale, Arizona.
The 34-year-old singer tweeted the announcement and also posted on her Instagram account a photo of what appears to be her tattooed arm holding up an NFL football. Meanwhile, Roc Nation — the record label that represents Rihanna, founded by the rapper Jay-Z also posted a photo.
Rihanna turned down the opportunity to headline the 2019 halftime show. In an interview with Vogue later that year, the business mogul said she did it to support Colin Kaepernick, the former San Francisco 49ers quarterback who attracted both support and controversy for taking a knee during the national anthem before NFL games to protest police brutality against Black people and other forms of racial injustice.
Rihanna, who has won nine Grammy Awards, including several American Music Awards and Billboard Music Awards, released her most recent album, “Anti,” in 2016. In an interview with Vogue this year, the Barbadian star said she was working on a new album.
In 2022, Rihanna, whose net worth is $1.4 billion, came in at No. 21 on Forbes’ annual list of America’s top self-made women. Her wealth is earned mainly from the success of Fenty Beauty, which she co-owns with the French luxury retailer LVMH. The singer also has a lingerie line, Savage X Fenty, which was valued by Forbes at $1 billion in February 2021.